When you have so many books vying for readers’ attention, a striking cover can make all the difference. So now, the all-important question is, what makes an effective book cover?
If you’ve decided to self-publish your book, here are pointers to help you in the cover design process:
Give the cover a primary focus – this is the most crucial. Your book conveys something, and its cover has to reflect that one exact idea distinctly. Avoid stuffing your cover with so many elements.
Think of your book cover as a billboard, trying to catch prospects’ attention as they speed by. Effective billboards have 6 words max. You must “get it” at 60 mph, in no more than 5 seconds. Your book cover should do the same. Just one glance from your prospects and they should know your book’s genre, focus, and tone.
Anything you include in your design should help you communicate with the reader. Make every element count.
Don’t use a white background as this will disappear on on retailers’ white screens. Instead, create one with a different color or at least a texture, or an illustration. The last thing you want is to lose sales because a very trivial issue that you could have well avoided, if only you paid attention.
Try to reduce the size of your cover design to that of an Amazon thumbnail and make sure you can still read it. It has to be readable.
Talking about readability, choose a font that’s easy to read even when reduced radically. Also, watch out for lacy script typefaces – they usually disappear when small.
Pick an image that clarifies instead of something that is too literal. For example, it may expresses the mood or the era during which the events took place.
This can be tricky because your choice of colors will obviously depend on the overall tone of your book. As a rule of thumb, you shouldn’t use too many so you don’t distract readers from your cover’s main message. Also check out some color palettes online and choose a selection of colors that you think will work well together.
Remember, you don’t want to copy anyone’s work, but you can always get inspiration and ideas from them. This won’t believe how much this works in terms of stimulating your mind to create ideas and concepts.
Book Cover Design Software
If you’re going to self-publish your book and self-design your cover, using software created for this purpose can make things more efficiently. There’s no need to worry about the technicalities because they will be handled by the system. And because of that, you can focus on your creativity and end up with a more effective and memorable book cover.