The SEO rank of your website plays an important role in determining the flow of traffic through the Search Engine Results Pages. Most site owners are already aware of the importance of an SEO rank and the effort it takes to build it. While there are many factors that help you optimize your site for search engines, not many people realize that all their SEO efforts can fail if they don’t have the right hosting service for their website. Today, we are going to talk about Virtual Server Web Hosting and how it impacts your website’s SEO rankings.
What is Virtual Server Web Hosting?
In Virtual Server Web Hosting, your website resides on a virtual server. The hosting provider uses virtualization to create multiple virtual servers on a single physical web server. Each virtual server has dedicated resources, account isolation, and complete root access. Further, you can choose between Windows and Linux VPS services as per your requirements.
How Virtual Server Web Hosting Impacts SEO
Among other factors, optimizing your website for search engines depends on the page loading speed of your site, availability, and security. Here is how VPS Hosting helps:
- Page Loading Speed
How would you react to a website that takes a long time to load? Would you visit the site again? Most people wouldn’t. Search engines understand this behaviour and hence rank slow-loading websites lower than the faster ones. Since the time Google announced the inclusion of site speed as a parameter in determining the page rank of the website, most site owners have realized the importance of a fast loading site and have started working towards it.
There are several ways to improve the loading time of a site like image optimization, deploying a caching solution, using a Content Delivery Network (CDN), etc. However, if your hosting plan cannot offer a quick server response, then all these efforts will not succeed in making a huge difference in the loading time. A virtual server has dedicated resources that allow your site to function as a dedicated server at a lower cost. Further, account isolation and complete root access give you the opportunity to create a customized hosting environment optimized for speed.
- Website Availability
Many businesses lose customers to their competitors because their websites face frequent downtimes. People find it difficult to trust a business that cannot offer uninterrupted access to its website. Hence, search engines don’t like such websites too. This is an area that is completely dependent on the web host. Today, 99.9%+ uptimes are the norm, and anything less can be detrimental to your business. Most VPS Hosting plans offer 99.9%+ uptime assurances due to the state-of-the-art infrastructure and a dedicated team of professionals ensuring maximum availability of the server.
- Site Security
Nobody likes a website that is constantly riddled with viruses, malware, and other malicious threats. While it is not the website’s fault, the online community perceives it to be carelessness on behalf of the site owner. Search engines dock some crucial points for such websites too. A virtual server is designed to be secure since it has an isolated hosting environment. Further, since you have complete root access, you can install security tools that offer top-notch security to your site.
Therefore, before you select a web hosting service, it is important that you keep these factors in mind. Your hosting plan plays a crucial role in ensuring that your SEO efforts bear fruit. Research well and consider all aspects before buying. Good Luck!