Trademarks are profoundly profitable resources. As indicated by one recent survey, trademarks represent, all factors considered, about forty percent of corporate value. The world’s most important brand was as of late evaluated to be worth more than two hundred and sixty billion dollars. By developing and protecting the business trademark, the organization ensures it serves its customers better by ensuring customer satisfaction by providing quality services, this in turn leads to more sales hence boosting the profit levels. A trademark can be nearly anything-a word, logo, sound, shape, shading, fragrance, taste or any mix of these-that recognizes the merchandise or administrations of one gathering from those of another. Trademarks likewise guarantee purchasers of reliable quality and thus help advance effective rivalry. An application to register your trademark in the United States of America is less expensive compared to the same procedure of filing patent rights certificate. There are numerous strategies an individual can use to register the business trademark and this options provide for different degrees of freedom and a specific time frame to use the mark. It is essential to note that the business need to conduct a thorough search before making its trademark public to avoid conflicts with other business that might be using the same mark for their brand. This report highlights the advantages of having a unique trademark for your business entity.
The first benefit of trademark in the business is that it guarantees that organization exclusivity. It is important to note that by enlisting your trademark with the commerce department of the government, you ensure you protect the business name, logo and symbol form use by other organization and this guarantees legal exclusivity. Registering your trademark can be compared to having a land title deed in relation to land property owing is concerned. Another importance of registering your trademark is that it makes the business to limit the risk of other traders preventing it from using its lawful name or logo. One of the most severe experiences the business can have is receiving a letter from an attorney that requires it to stop using its name or log that it previously owned because another business has claimed the legal right to that specific trademark.
The next advantage of trademark is the fact that it serves as an intangible property for the business. The main objective of having to register the trademark with the commerce department is to ensure the business can have a legal claim to the trademark as an intangible property. It is important to note that trademark forms part of the business reputation and goodwill amongst its customer base and this ensures that the business products enjoy a specific brand that is unique to the other used by other business entities.